Getting the Message Across
Once in a great while – and it’s rare – companies come up with great messages and slogans. These messages and slogans share one or more characteristics, but generally they change how we think about a...
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THINK was one of the phrases and principles frequently used by IBM founder Thomas J. Watson, Sr. Others included LEARN, STUDY, and THINK IN BIG FIGURES. THINK appeared in IBM offices, plants, and...
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Our recent look (as well as Part II here) at messaging and slogans prompted an unusually high number of e-mails from Basex:TechWatch subscribers. Here are a few we thought you might want to see. Hi...
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